While anything SEO (Search Engine Optimization) related is reason for discussion, one of the greatest ideas in recent years has been the force, importance, and need of SEO copywriting. With substance advertising set to be enormous in the coming years, the civil argument around SEO copywriting is one that should be had now, with conclusive thoughts and answers being the ultimate result.
To offer you some assistance with comprehending SEO copywriting, we've taken a look at some of the myths advanced by different factions, namely marketing specialists (generally) and SEO organizations (sometimes). These myths may be costing you cash in the form of lost deals and readers in the form of site traffic.
Myth: SEO copywriting dissuades readership. Journalists frequently maintain a strategic distance from SEO because they are either threatened by or don't quite understand its use. They believe SEO does not gain their work any perceivable advantage. Perceptions aside, they could be missing out on increased hunt activity, which implies that more people will see their work.
Myth: There is a secret code to SEO. If you are keen on knowing each little detail of how SEO functions, then you may get somewhat confounded. There is no need for this. Instead, concentrate on comprehension and on using a couple of straightforward SEO procedures. For instance, write in layman's terms that anybody can comprehend, utilizing keywords that can be sorted in to web indexes. This will advantage you in two ways. First, writing in layman's terms will appear less rigid and formal. A conversational tone will appeal more to your readers and make your writing more relatable. Second, web indexing will showcase your work higher on the search page. Keywords should appear in the first passage, feature heading, subheading and content.
Should SEO always be top of mind when developing web content? Not really. Just write. When you are done go back and plug-in (work-in) the keywords and tone to your work.
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